Nate Hurst | Fractional CMO + Brand Strategy — PHX

You've built something real. Now let's make sure the right people can actually see it.

[atypically]

Niche or
Nobody.

Speak to everyone. Reach no one.

nate@atypically.io (801) 243-4249 PHX

/// The problem most early-stage companies have

Most companies go to market
before they know who they are.

They have a product, a deck, maybe even some traction. But the story isn't landing. The messaging doesn't stick. The campaigns aren't converting. Not because the product is bad — because the foundation isn't there yet.

That's where I come in. Before you spend more on ads, on sales, on anything — let's get the story right.

/// So what's the solution?

[ It begins by getting more niche. ]

In a world of automation, a niche brand can compete against anyone. But you have to be targeted, specific and more human than ever. Product, to messaging, to tactics. Here's a few principles I think about:

Connection > Constancy

Show up in a room, in someone's hands, in a moment they remember. Not just in their feed. Quality of connection beats frequency of impression every time.

Authenticity > Artificiality

Be true to yourself — not just now, but long term. A brand that's real is harder to copy and harder to forget.

Vibes > Volume

The goal was never more impressions. It was the right impression, on the right person, at the right moment. Resonance always beats reach.

Strategy > Slop

A campaign is not a channel (ahem, digital only). It's everything in concert. Anything done without a unifying idea is just noise with a budget.

Relatable > Removed

If they can't see themselves in it, it won't work. The brands that break through feel like they were made for exactly one person.

Value > Velocity

Speed without direction is expensive chaos. The ROI is in the whole system, not the fastest-moving part of it.

/// Good marketing isn't measured by clicks.

Great brands have gravity.

A brand is not a document in your Google Drive. It should be a living, breathing thing that drives and informs all interactions and campaigns.

And digital ads alone are not a campaign.

Campaigns leverage multiple channels and tactics, all pulling in the same direction. All creating experiences and connections that build gravity.

Build Your Gravity

/// Here's how I work with you:

Three ways in.
One direction.

Every engagement starts with getting your story right. Where we go from there depends on where you are and what you need.

01

Strategy Sprint

Four weeks. We get your positioning, messaging, and go-to-market narrative locked. You walk away with a plan you can actually run — and the story to back it up.

/// Project-based /// $5,500 – $7,500

02

Campaign Direction

I direct the execution. Vendors, channels, creative — I make sure every piece ships on-brand and on-strategy. You get a campaign that actually launches and holds together.

/// Project-based

03

Fractional CMO

I stay embedded as your strategic marketing lead. Direction, alignment, and the next thing — without the overhead of a full-time hire. Ideal when you have a team but need someone to point it.

/// Ongoing /// Starting at $5,000/mo

See How It Works
[ Niche or Nobody. ]
nate@atypically.io · (801) 243-4249 · PHX