Fractional CMO / Brand Strategy / Phoenix
Reference something real;
AI can build it fast. Whether anyone connects with it is still up to a human.
Who I can help
- Founders
- Brand and go-to-market for the stage where founder-led everything stops working.
- Marketing
teams - Senior strategy your team can run with, without a full-time hire.
- Investors
- A brand system that makes your portfolio companies easier to back.
Nate Hurst
Fractional CMO / Brand Strategy / GTM Campaigns
I think differently (ahem, atypically), and it shows up as an ability most marketers don't have: I connect dots across industries, across teams, across a dozen scattered channels, and I turn them into one story. That's not a quirk. It's the whole reason Atypically exists.
Twenty years doing this, at places like Domo and Instructure, and now on my own, for companies that have outgrown founder-led everything and need someone who can hold the whole picture at once.
What I do
Two things, and they only work together;
01
I build brands and campaigns that stand out.
Whether it's a brand new company or one that's been around a while, the work is the same: find what's actually true, make it emotional, make it something the right audience feels instead of scrolls past.
02
I make sure everyone's telling the same story.
Leadership, sales, product, customer success, and every channel you run, content, site, ads, email, outreach, events, direct mail, swag, all of it pointed at the same thing. I run that at the strategy level, guiding your team or bringing in the right people to execute, so nothing drifts.
Contact
Let's figure out what's real. Then get everyone saying it.
AI can build you a brand. It can't tell you what's true, and it can't make a room full of different people believe the same story. That's still a human job. It's mine.