Nate Hurst
AI has allowed for marketing deliverables to be created faster and cheaper than ever.
Cool. Now what?
When everyone can do it, how do you differentiate?
***BTW I use AI everyday. It's extremely helpful. But strategic it is not. At least not yet (sigh).
Strategy With Perspective
Look closer
***All photos are mine.
Shift the angle
Question the
obvious
That's where the story starts
Overview
Where I tend to operate:
Nearly 20 years of experience across brand strategy, product marketing, creative execution, and go-to-market leadership.
My work sits where those disciplines intersect– story telling, market strategy, and creative execution.
When the alignment is right, marketing tends to work. When it's not, it turns into activity without impact.
Overview
Let's Work Together
Here's a few ways we can engage:
Positioning Sprint
Fractional CMO
Growth Execution
During a limited engagement we'll dive into the company mission, core audiences, and goals of the business.
Together we'll uncover market positioning, messaging framework, brand narrative, a clear product story, and a 90-day marketing roadmap.
A typical engagement of this nature is roughly 4 months.
In an ongoing partnership I'll act as an extension of your leadership team and provide ongoing strategic marketing guidance to your internal team.
Depending on needs we'll work to refine the brand and market positioning, ongoing messaging and product marketing, repeatable campaigns, creative, and content creation.
Sometimes strategy and guidance alone isn't enough. You need execution. In this case I'll bring in trusted partners and experts where needed.
This can include, art direction and graphic design, paid digital strategy and management, copywriting, video content creation, and even social strategies. All with zero agency overhead fees.
Why Now?
Why this door?
Because I like it.
But also because it was built with intentionality, has lasted over 100 years, and makes me want to learn more and see what's behind it...hint hint
5pm-8pm
DAILY
***All photos are mine.
Marketing problems are no longer executional problems.
Marketing has never moved faster and, as a result, more inconsistently.
Campaigns are stood up faster. Content is created at a frightening pace. But when everything is created at rapid scale without a thoughtful story and strategy behind it, it'll be forgotten just as fast as it came.
I help you clarify positioning, sharpen your narrative, and build intentional marketing systems that break through the clutter and open doors.
Experience
A variety of industries.
I think that's a good thing.
Over the past two decades I’ve worked with startups and growth-stage organizations helping teams clarify their story and build marketing systems that support real growth. Recent work includes leadership roles across SaaS, education technology, real estate, and emerging industries.
I love working across different industries. It keeps things interesting—and keeps my ADHD brain satiated. But it also creates perspective. Because once you strip away the industry labels, most companies are trying to solve the same challenge: explaining why they matter to other humans.
That’s where clear positioning, narrative, and go-to-market strategy make the difference.
Hit me up.
***All photos are mine.
As a transplant toAZ. I'm never not inspired by these things.
Permanent, protected,
and an unmistakable representation of The Valley.
That's our
goal.
5pm-8pm
DAILY
My Philosophy
Strategy first. Execution second.
Differentiation comes from perspectives and messages that scale. Each message needs to thoughfully build on the story. That’s how trust compounds.
Speak to the problem. Relate to your audience. Provide value. Repeat.
We’re still just humans talking to humans.
AI can help execute, but we still own the relationships.
Forever.
Differentiation. But with purpose.
That's the target.
Just like this minivan I saw that pulled
up to an Arcade Fire concert. It had a clear mission.
I want ot meet this person.
DAILY
***All photos are mine.
5pm-8pm
Let's Talk
Ever seen these signs in New York? It means "NO ADS HERE".
Perhaps we can learn from it.
Strategy requires some restraint and understanding the when,the where, and the why–not just the how.
DAILY
5pm-8pm
***All photos are mine.