Several Days Later I Had the Perfect Response
Does the t-shirt go with the pants? Do the pants go with the shoes? A workshop moment about Vibes Over Volume that took a few days to fully land.
Read >
Somehow This Is About Brand Marketing
MF DOOM had zero interest in chasing a hit. He made exactly the music he wanted for exactly the people who would get it. That's what niche done right looks like.
Read >The More Things Change
AI changed the speed of marketing. It didn't change what marketing is for. A few thoughts from the PHX FWD talk on what stays true when everything else is accelerating.
Read >