Several Days Later I Had the Perfect Response
Does the t-shirt go with the pants? Do the pants go with the shoes? A workshop moment about Vibes Over Volume that took a few days to fully land.
Read
Somehow This Is About Brand Marketing
MF DOOM had zero interest in chasing a hit. He made exactly the music he wanted for exactly the people who would get it. That's what niche done right looks like.
ReadThe More Things Change
AI changed the speed of marketing. It didn't change what marketing is for. A few thoughts from the PHX FWD talk on what stays true when everything else is accelerating.
Read