Level Up with Canvas.

Fun. Nostalgic. Turning something painful, a platform migration, into something that felt like leveling up in a game instead of another dreaded IT project.

Years of data, workflows, and institutional muscle memory made switching platforms feel daunting, even when a school wasn't happy with what they had. The switch itself needed to feel worth it, maybe even fun, not just justified.

We built the campaign, Level Up, around gamifying the switch itself. Pulling on nostalgia turned "painful platform migration" into something that felt like leveling up in a game instead of tearing out a system.

Every team below built the switch around that same feeling, leveling up, not losing something.

• Salesworked with sales leadership, SDRs, and product marketing to target competitor accounts up for renewal within the year, and to align on product story and messaging direction.
• Creativebuilt Level Up: custom landing pages with real gameplay, collateral styled like gaming instructions, full 16-bit visual treatment.
• Demandran display and retargeting to reinforce the campaign message across engaged accounts.
• Direct Mailsent game controllers, a gold coin, and a leaderboard to accounts actively engaging with the content.
• Eventsculminated in an arcade bar event where target accounts met the team and played, in person.