/// The Brand Foundation
Legacy EV came in as a well-known name in the EV conversion world — cool cars, leading parts distribution, deep engineering expertise. But the real opportunity was hiding in plain sight: workforce training, education programs, and a growing demand for people who actually know how to work on electric vehicles. The brand needed to move there.
The repositioning centered on a single idea — connection. In EVs, orange cables carry high voltage. When those connections are made, the car comes alive. That same idea translates directly to the business: connecting people to skills, to careers, to a growing electrified economy. The brand became about people first, vehicles second. EV learning for everyone, at every stage, every level, every school.
/// The Work
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/// What It Produced
8 mo.
Consecutive months of month-over-month growth following repositioning
New
Brand narrative, positioning, and full website transformation
67K+
Video views on hero content builds
Live
Content engine running across video, education, reports, and social