Legacy EV

Pride and access. Cars are already cool, so a trades career built around them doesn't feel like settling, it feels like leveling up into something people already admire.

How do you take a brand known for building cool converted cars and turn it into a recognized education company, selling curriculum and training into schools, at the exact moment the broader EV industry was losing government support and the parts business was starting to erode under it?

Rather than pivot away from what the company was already known for, we leaned into it. The existing brand and following became the on-ramp, not something to abandon. That became "EV for everybody," positioning EV training as the way to make the trades cool again, cars are already cool, people already like them, so EV became the entry point into electrified careers more broadly, not a narrow niche play.

Every function below carried that same pride, cars are cool, so this is cool, into a different audience at every level.

• Leadershipworked exclusively with the founders and executive leadership to position curriculum and product offerings across every level, middle school, high school, career and technical schools, four-year universities.
• Salesbuilt branded, program-specific messaging for each vertical, then used that collateral and go-to-market messaging to onboard third-party sales reps, so brand and message stayed consistent even outside direct control.
• Contentbuilt the full system, written content, presentations, ads, and direct mail, that carried the repositioning into every one of those education tiers.