The Work · Legacy EV

EV Learning
for Everyone.

Brand Repositioning · Content Strategy · EV Education

Brand Repositioning Content Strategy Website Transformation Video Education

/// The Brand Foundation

From EV parts supplier
to education leader.

Legacy EV came in as a well-known name in the EV conversion world — cool cars, leading parts distribution, deep engineering expertise. But the real opportunity was hiding in plain sight: workforce training, education programs, and a growing demand for people who actually know how to work on electric vehicles. The brand needed to move there.

The repositioning centered on a single idea — connection. In EVs, orange cables carry high voltage. When those connections are made, the car comes alive. That same idea translates directly to the business: connecting people to skills, to careers, to a growing electrified economy. The brand became about people first, vehicles second. EV learning for everyone, at every stage, every level, every school.

/// The Work

Brand Narrative.
Website. Content Engine.

/// What It Produced

8 months of
MoM growth.

8 mo.

Consecutive months of month-over-month growth following repositioning

New

Brand narrative, positioning, and full website transformation

67K+

Video views on hero content builds

Live

Content engine running across video, education, reports, and social

Domo